The Evolution
of Chin and
Our 30 Year
Milestone

Since our
start in
1992
Thousands of our clients have succeeded in Chinese markets through our language and marketing services.

As our clients have blossomed and prospered, Chin Communications has embraced change, won multiple awards, and moved forward with them.

What started as a Chinese translating and interpreting company 3 decades ago has now become an in-house, full-service studio. We translate, we design, we write, we subtitle, we record voiceovers, we create brands, we market online and on social, and we have fun. Through it all, we’ve stayed true to our promise to quality and client service. And after all these years, we’re still one of the most trusted Chinese language specialists in Australia – and we’re rightly proud of that.

Thank you to our wonderful clients, staff, their families, and team.

Our Story

In 2022, Chin Communications celebrates 30 years of flourishing communications.

Australian businesses, organisations, and governments needed a clear, effective voice to speak to the Chinese market, so we came along. That was three decades ago.

Chin Communications’ success is reflected in our trade with China which rose from less than $100 million in 1992 to $245 billion in 2020 and the number one position.

We’ve faced some significant tests along the way including coronavirus and Australia-China political tensions. We’ve kept clear heads and guided our clients through the challenges. We continue to stand by our clients to help them keep their Chinese relationships strong.

Underpinning the ups and downs, the importance of getting the language right in order to achieve long term success has put our clients in a strong position. Mandarin interpreting for negotiations and meetings; ensuring accurate and culturally appropriate translations; and tailored Chinese marketing have been transformative for many clients.

Our Mission

Creating premium language solutions for your global success.

We deliver premium solutions for our clients with commitment and passion, building on our values, cognisant of the future and giving our clients a competitive edge.

Our Values

/  TRUST – We build strong alliances and trusted relationships for the long-term.
/  INTEGRITY – We do what we say and we do it every time.
/  CARE – We work towards the success and well-being of all our team and stakeholders.
/  DETERMINATION – We solve problems in a thorough way by listening, exploring and delivering successful outcomes.

Cool Timeline

1980
1980

Deng Xiaoping, then leader of the People’s Republic of China, famously proclaimed: “it doesn’t matter the colour of the cat, as long as it catches mice” and introduced market reforms. This heralded the start of China’s mighty economic rise.

1992
1992

Chin Communications is born, answering a need to build bridges between Australia and China. We started as a Chinese training, translation and interpreting company with a mission to help Australian businesses get into the China market.

2002
2002

Chin Communications celebrates a successful decade. We also launched our Chinese design services and expanded to multiple language capabilities. Multimedia production, website localisation, and Chinese branding are born.

2011
2011

Chin Communications moves into its own tailor-made offices at 221 Queen Street, Melbourne, to accommodate our growing team.

2012
2012

We establish the Chin Communications Masters Scholarship for Chinese translators and interpreters at Monash University on our 20th birthday.

2015
2015

Australia and China negotiate a free trade agreement. Australia-China two-way trade is valued at over $150 billion. Chin Communications has been involved from the start.

2020
2020

Coronavirus and challenges in the Australia-China relationship have dominated the news. We found solutions to help keep the lines of communication open, in particular social media and WeChat management, as well as remote interpreting for meetings, events and court hearings.

2022
2022

In the year when Australia and China mark 50 years of diplomatic relations, the Chinese ‘whisperers’, Chin Communications, celebrate 30 years of providing support to governments, businesses and organisations developing relationships and business with China, reinforcing our confidence in the Chinese market. Thirty years on, the China story is still going strong.

Slide
Our Difference

Human-centred, client-focused and continually developing our team and processes. Where a typical translation agency consists of account managers or individual operators pushing out work to contractors, often in low-fee countries and often in public view online, Chin decided from early on to employ and develop its own translators, interpreters and more recently marketing specialists. We even set up a scholarship at Monash University to help develop talent.

Slide
Our Care

We’ve also given real-life experience to many master degree students in these disciplines some of whom joined Chin and remain with us after many years.

Slide
Your Advantage

The benefits of an in-house team to our clients includes being able to discuss issues and our team to provide advice directly; to maintain style and consistency, to turn things around quickly and to coalesce many steps in our process: translation, checking, layout, proofreading and any urgent changes and consequently to help our clients gain an advantage.

Slide
Your Need - Our Speed

Technological innovations in translation memories and AI have been adopted where advantageous.

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our people are at the heart of everything we do


Hear what they have to say about working at Chin Communications and what lies ahead.

Charles Qin OAM
 Managing Director

Kate Ritchie GAICD
CEO

David Mendoza
General Manager

Marcus Liu
Language Manager

Yayi Wang
Marketing Manager

Our Customers Are the Most Important Part Of Our Business


“Without our clients, we wouldn’t be where we are today, hear their experiences working with us.”

Margaret Harrison
Managing Director
Our HR Company

“It was important that our training materials were translated into excellent Cantonese, this happened over a weekend, and it meant so much to both us and to our client.”

Lisa Renkin
Former Victorian Deputy Commissioner to China

“The nuance sophistication that the Chin Communications team brings to their work in crafting culturally appropriate messages for their client is simply outstanding, I wouldn’t use anyone else.”

Wade Guo
Senior Advisor
3L Alliance

“We know that Chin Communications utilises their understanding of Chinese and Western cultures to bridge the gap.”

Greg O’Neill
President
La Trobe Financial

“You have supported us every step of the way. You are the best of the best. We salute you and we look forward to your next 30 years.”

Virginia Birrell
 CEO
Australia China Business Council

“It has been my absolute pleasure to have worked very closely with Chin, over my 8 years working with ACBC.”

“Chin Communications has been a wonderful facilitator of links between Australia and China”
—
Former Prime Minister,
John Howard OM AC

Chin Communications

We thank our 6,000 clients who we’ve worked with over 30 years – from all around the world, in 90+ languages and on 65,000+ projects – from a business card, to a presidential visit, from a social media account to a local marketing campaign.